G2 is learning about chocolate at school as part of his enquiry unit. One of the projects he is working on involves the research and development of a fictitious chocolate treat. After conducting some market research, his team will have to design and promote their idea.
Our school encourages parent engagement to support our children’s learning. When we were invited to the launch of Cadbury Dairy Milk’s newest treat – Lickables, it was the perfect opportunity for G2 to witness a real-world example. Not that the fact that it involved chocolate and Pokemon toys had anything to do with it, of course. Or that G1 had overheard my conversation on the phone then begged and pleaded to be taken along.
The boys and I traipsed over to the Talent Lounge and spent a delightful morning sharing many moments of love together.
Cadbury with Love
“Our ambition is to continue being an iconic and well-loved brand for Malaysians. We are optimistic that Cadbury Dairy Milk in Lickables will drive a sustained growth for our business in Malaysia. As a category leader we see limitless opportunities with this breakthrough product which has already become a huge success for Cadbury Dairy Milk in other markets and judging from our consumer research and feedback, we are sure that Malaysian consumers will love it as well.” – Vikram Karwal, Mondelēz
International Associate Director of Southeast Asia, Chocolate.
The Wall of Love
The morning began with lots of fun activities for the little kids and big kids alike. We started at the “Wall of Love” where the top three messages would be selected to win a year’s supply of Cadbury Dairy Milk chocolate! G1 wasted no time getting to work on his masterpiece:
Then it was off to the cup-cake decorating stations to design a cupcake:
G2 met the lovely Azura, our emcee for the day, and chatted with her for a while.
In between it all were several trips to the chocolate fountain for chocolate covered fruit.
Finally, it was time for the unveiling of the new Cadbury Dairy Milk chocolate treat – a giant mock-up of the new Cadbury Dairy Milk Lickables! Inside it was lots of Lickables for the children to try. G2 was beside himself with joy when he discovered that his toy was none other than Pikachu, his favourite Pokemon character.
The last activity involved a food art demonstration with food artist Samantha Lee.
After showing us a few tricks of the trade, she invited us to come up with our own food art designs. The theme was “out of this world”, featuring rocket ships, the planets, and a Cadbury Dairy Milk Lickable UFO. This was G1’s first attempt at food art:
Okay, so it needs a bit more work. But he did win one of the prizes from the “Wall of Love” competition!
The boys had a marvelous time and couldn’t stop talking about it all the way home. I wonder if the whole experience has inspired G2 with his chocolate project for school.
About Cadbury Lickables
Sporting the quintessential bright purple Cadbury packaging, Lickables comes in a unique UFO-shaped container designed to spark curiosity over what is inside. One half contains a delicious mousse-like chocolate combined with crunchy wheat crispies and bits of Oreo cookie. The other half carries a delightful Pokémon character toy for the children to play with. Cadbury Dairy Milk Lickables debuts with more than 25 Pokémon toys to be collected.
Cadbury Dairy Milk Lickables are available in major Hypermarkets and Supermarkets, nationwide with a selling price of RM4.20 for 20g. For more information on Cadbury Dairy Milk in Lickables, check out the Facebook page at https://www.facebook.com/CadburyMalaysia.
About Mondelēz Malaysia
Mondelēz Malaysia is the nation’s Favourite Snacking Company and home to iconic brands such as Oreo, Cadbury Dairy Milk, Tiger Biskuat, Jacob’s, Chipsmore, Choclairs and Twisties. For generations, our brands have been trusted by Malaysians for their quality, safety and taste. With over 1,100 employees and three manufacturing plants in Shah Alam, Johor Bahru and Prai, we work together every day to Create Moments of Joy by sharing the world’s most favourite brands of snack foods with our consumers.
MDLZ Malaysia is a part of the Mondelēz International group of companies.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ:MDLZ) is building the best snacking company in the world, with 2016 net revenues of approximately $26 billion. Creating more moments of joy in approximately 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index.