Chinese New Year, food and lack of exercise are synonymous with one another. Hence after returning from a far too leisurely holiday at Langkawi, my sister in law and I decided it was time to shed some recently acquired kilos at the gym. Being a member of Celebrity Fitness, and having signed up, up front with a three membership, I figured I could get her in on a guest pass.
We went over to 1utama and I introduced HL to the staff at Celebrity.
“You want to try out our gym? Sure, sure,” said the gentlemen behind the counter. “We just need you to fill out this form.”
Thinking that all was going well, I told HL I would see her on the treadmill. Thirty minutes later and there was still no sign of HL.
Hmmm, I thought, perhaps they are giving her a fitness test somewhere else…
An hour of sweating, I finally see HL approaching me looking aggrieved. I scanned for signs of physical exhaustion, but there were none. Her pained look was the result of mental trauma, for she had spent the last hour being harassed by the gym staff to sign up for membership on the spot. Talk about high-pressure sales…
Feeling thoroughly annoyed, I went to the reception desk and asked to speak to the manager and gave him an earful. Okay, so I exaggerated a little in some instances, but most of it was factual. All the manager could do was nod and apologise to me. I wanted to send my message home.
Why I was angry:
I have been a member of the gym since before it opened. I signed up without any fuss and paid upfront for a three year membership plan. They send me tons of smses about introducing my friends to the gym. So I do – more than once. Then they humiliate me by harassing my friends to join the gym which I recommended as being a “great” gym. Not only did they harass HL, they also called one of their managers to turn up the heat. He kept her from trying out the gym for one hour. We were supposed to work out together, but by the time she is ready to start, I am already done. This was the final straw.
What I told the guy:
I just got married and this was my sister in law that I was trying very hard to impress (this was my only little white lie but I figured it would help convey my point). She made a comment about wanting to get fit again so naturally I recommend the gym I am going to. We came to the gym thinking it would be a simple task of filling out a form, but she gets held up for an hour. I might have been willing to overlook the time factor had it been that they were busy showing her the gym and telling her about the facilities. Instead, they spent the better part of that hour grilling her with ridiculous questions on why she would not sign up on the spot.
The conversation between HL and L (the fitness advisor at the gym) went something like:
HL: I would like to check out Fitness First to see how the gym compares to this one before I join
L: Well, there’s no need to check out Fitness First. Our gym is much bigger, we’re opened long hours and we have much more equipment.
HL: Well, that’s not the only thing I’m interested in. I have personal reasons.
L: Might I ask what sort of personal reasons?
HL: No you may not. That’s why they are personal.
L: Why don’t you check out Fitness First today?
HL: What? Do you want me to run over there and check it out now?
L: You know there’s really nothing to compare. If you pay now, we can sign you up today.
HL: Look, I don’t have much money on me right now.
L: That’s ok, we take credit card. You have a credit card, right? It’s only RMXXX a month.
HL: Well, I’m currently unemployed and looking for a job and a place to rent. I don’t think I can make that kind of commitment every month. Maybe once I get a job.
L: That’s not a problem. We can auto-debit your credit card.
HL: (in a thought bubble) Hello? Did you just hear what I said?
There was much more to the conversation – it took one hour, after all. This was the gist that I picked up.
With the millions invested and the competition increasing between the gargantuan gym chains, I appreciate the necessity to increase gym memberships. However, based on my recent experiences, I feel that the intensity and approach that these gyms are employing to solicit new clients have simply become downright outlandish. It is simply not acceptable.
If this manner of doing business continues, I would not be surprise that all the gym will achieve is to turn away potential clients rather than attract them.
Popularity: 8% [?]
Sphere: Related Content