A recent experience with Kids E World has left us with such distaste that hubby and I have decided we will no longer bring the kids there. Here’s the long of the short…
Recently, Kids E World opened a new branch in Ikano. They were still awaiting a safety inspection and would not be opened for another one to two weeks, according to the staff on duty. They had a small play area outside as a teaser and at RM20 per entry, I decided to let the boys have a romp for an hour.
Being familiar with the opening at the branch in The Gardens, I figured they would be running special opening promotions here as well, so I asked the staff about them. They told me that I could get a 10 pass visit for RM250 that was valid for 3 months. In other words, the boys could enter for RM25 instead of the usual RM30 on weekdays and RM50 on weekends. I smiled and said I would think about it, but really I meant, “No thanks.” Because across the road at YuKids Island in The Curve, you can purchase a 5 pass visit at RM100 – smaller outlay of cash and lower cost per entry (much, much better for thrifty Moms). Granted that Kids E World has an impressive set up, but to a 2 and 5 year old, the difference would hardly be noticed.
Then the lady said that I could bring as many children as I liked per entry using the pass – nieces, cousins, friends, the lot. And it was also valid at Kids E World in The Gardens. For me, that changed everything. One entry, unlimited kids – now that was worthwhile. Even if I only brought my two boys, that’s 2 entries for RM25 – unbeatable anywhere. But it did sound too good to be true so I asked her to reconfirm and she did. Finally, she said it was available for the first 100 people who took up the offer.
Since it was such a limited offer for a special opening, it made sense. For the first three months, there would be lots of children playing in the gym as those 100 parents came to use their passes. The place would look busy and fun – perfect for a flying start. Even hubby couldn’t deny that this was a good deal.
And because of this, I bought the pass.

Last Saturday, we went to Kids E World in The Gardens with a friend. When I tried to use the pass, they smiled and said, “One kid, one entry.” So I told them to check with their staff at Ikano because this was what I was made to understand. I don’t know if they called Ikano but they eventually handed the phone to me so a guy called Melvin could tell me that I misunderstood so it was not their fault. In other words, it’s my problem to deal with and they wash their hands of any responsibility.
Right. So it’s not their fault that their staff was responsible for fraudulent misrepresentation. How about taking some accountability for the actions of their staff? I’m not even asking for them to let me bring in unlimited children using this pass but some show of customer service would be appreciated rather than “your mistake, your problem, not ours”.
How can they allow their staff to mislead a customer and accept no responsibility whatsoever? I bought their product based on that sole defining point – that I could bring in as many kids on a single entry – without which I would never have bought it. And then they told me it was limited to the first 100 people who take it up so I bought it before discussing it further with the hubby.
If Kids E World aren’t accountable for the information that their staff give out, they can promise anything without having to honour it. They can trick customers into purchasing products based on false information then turn around and say that we misunderstood so it’s not their problem. This is the real bottomline of the story.
By the way, I have since discovered that The Gardens is also running their “super special – limited to the first 100 people” promo. Right. How’s that for feeling duped?
And that’s the long of the short on why we are boycotting Kids E World. I’m sure they won’t notice the loss of two kids in the multitude of children that attend their establishment. For us, it is a lesson to my boys on principles.




